HEINZ: Beanz “Too good to leave behind”

Wieden + kennedy

The inspiration for this campaign is based on the british publics love obsession for Heinz beanz and an article about travellers having tins confiscated at airport security. It’s true to say BEANZ MEANZ HEINZ, nothing else will do. The OOH showcases the luggage of typical Brits aboard packed full with tins of Heinz Beanz.

Photographer: Kamila K Stanley