HEINZ: Tomato Ketchup - Irrational Love

Wieden + Kennedy

Lead designer across OOH and social campaign built on true stories about the irrational love people have for Heinz Tomato Ketchup, an iconic brand and household staple, showcasing the many ways they enjoy the product. Heinz asked and the public responded with how they LOVE to combine their favoruite foods with ketchup, from dipping it in sushi to squeezing it on to banana! We brought this to life with a visualy graphic print campaign and a shout out to the people.

Working with the excellent Heinz team at Wieden + Kennedy
Photographer: Robert Billington
Food stylist: Katie Giovanni