Sainsbury’s: Taste The Difference Christmas 2022
Wieden + Kennedy
OOH & Press & Social
Design and art direction across the latest Christmas campiagn for Sainsbury’s Taste The Difference range, with the team at Wieden + Kennedy.
Photographer: Robert Billington
Food Stylist: Katie Giovanni
Drinks Stylist: Tara Garnell
Props Stylist: Alexander Breeze
![](https://freight.cargo.site/t/original/i/8400f606108de643befef897e591329a1324acf715d8d059b21bee01eab38398/SAILC22K0477_TTD_Christmas_2022_Master_48S_6096x3048mm_10pc_PUDDING_v05.jpg)
![](https://freight.cargo.site/t/original/i/8363918be66b20deed1e39b182abebcc5d2f3e4c389cb8a57da0e03913945d6b/SAILC22K0477_TTD_Christmas_2022_Master_6S_1800x1200mm_25pc_PANETTONE_NonPromo_v05-400x600.jpeg)
![](https://freight.cargo.site/t/original/i/0ece1186b4a7b2e260b9fbae4ae7dec6bbb558d81fc34b35c40aedce49f8d123/SAILC22K0477_TTD_Christmas_2022_Master_6S_1800x1200mm_25pc_GINS_v06-400x600.jpeg)
![](https://freight.cargo.site/t/original/i/6a4220aa479fd08d6717ed629e822b6e944b4624cb5727e57e4213d0e9e5f6e9/SAILC22K0477_TTD_Christmas_2022_Master_6S_1800x1200mm_25pc_GAMMON_NonPromo_v05.jpeg)
Along with an Illustration drawn in a Tapestry style to accompany the TV creative featuring the Christmas Pudding. Used for the Youtube cover of a bardcore version of Teenage Dirtbag, the theme song for the campign.
Click to play
![](https://freight.cargo.site/t/original/i/bb4fe7bf344d28ac1474f717667234c131055b10185bf86e14cc543747337cc7/Screenshot-2023-01-18-at-15.27.13.png)