Sainsbury’s: Taste The Difference Christmas 2022

Wieden + Kennedy

OOH & Press & Social
Design and art direction across the latest Christmas campiagn for Sainsbury’s Taste The Difference range, with the team at Wieden + Kennedy. 

Photographer: Robert Billington
Food Stylist: Katie Giovanni
Drinks Stylist: Tara Garnell
Props Stylist: Alexander Breeze

Along with an Illustration drawn in a Tapestry style to accompany the TV creative featuring the Christmas Pudding. Used for the Youtube cover of a bardcore version of Teenage Dirtbag, the theme song for the campign.

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